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Does Video Content Give You a Competitive Edge?

It can be expensive and time consuming to make. There’s a lot of hype around it, but does video content really give your business a competitive edge?

video content creation

The burning question is: Is video content really worth the investment?

Let’s discuss...

Will it deliver results?

Will it increase your competitive edge?

Is video content worth the investment?

In a word, yes. Content is more likely to grab attention if it is in a multimedia format i.e. video or image.

Why? In our busy lives, we resonate more with visual content than words due to the reduced effort to process it. Just think, would you rather read an article, or watch a video that tells you the same thing? Most people would enthusiastically answer ‘video!’.

For the same reason, video content makes learning easier and more convenient. Investment in e-learning has been proven to deliver vastly better results as it is better received by a wider audience. It’s also more cost-effective than face to face learning.

In addition, from a technical view, multimedia content (videos or images) work well across all device screens. This means you don’t have to spend as much effort in optimising your website.

Will video content drive results?

Results have shown that clips, videos and online footage increase conversion rates. Customers are more likely to engage with your business and take the step from passive viewer to active customer with video.

Video can drive more traffic to your sites through ranking higher in searches and increasing revenue. Research from Forbes shows that 90% of customers say they use video content to make buying decisions as it increases their understanding of a product.

Will video content increase your competitive edge?

Definitely. How? By helping your customers to connect with your brand. If customers can connect and identify with your brand, they are more likely to have a stronger relationship with you. This drives loyalty to your business.

Where can you access professional video content creation in Melbourne?

KAS Creations. You bring the concept and our expert team will transform it into powerful video content. Reach out to the team today to discuss how we can help your business.

18 AUG 2021



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